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For many years, brands have presented us with rich, dynamic and controlled symbolic universes. In today's world, the most demanding audiences clamor for  direct contact with reality. 

  Documentary is one of the most consumed languages today.  And it emerges as an incredible tool to understand the brand's interaction and the entire symbolic universe created by it, proposing a dialogue with its audiences, based on real stories and characters. 

Leonardo Brant combines his experience as a documentarian and cultural researcher with that of a creative and cultural investment consultant, with   20 years of experience in large companies   such as Avon, Bombril, Comgás, Vale and Vivo, among others. And it transformed all knowledge into cultural architecture, design thinking, research tools, dialogue and coexistence to propose an innovative method to work the audiovisual in a corporate environment.

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Watch the lecture below, with a guide on the content of the e-book, or download your e-book for free learn a little more about   BrandedDoc  and get to know the 10 ways to boost your brand with documentary.